Digital Peax EN / TR

Field notes on growth, measured.

Notes from inside the accounts: attribution, channel economics and the new search.

EN / TR
A hand placing an orange block in a sequence of blocks.
Analytics · May 26 · Featured

GA4 in 2026: the tracking setup we actually trust

Key events replaced goals, attribution went data-driven, and Consent Mode now decides how much data you keep. The GA4 configuration we run on client accounts, and the reasoning behind each call.

8 min read
A camera and hands demonstrating an orange tote bag.
Performance · Sep 24

Creator campaigns: test product expertise and count the full cost

7 min read
An orange sneaker examined through a magnifying glass.
SEO / GEO · Sep 22

Merchant Center AI insights: turn visibility into a product-data test

7 min read
An orange shopping bag and parcel linked by thread, beside a flat blank receipt.
Analytics · Sep 17

Meta Muse: test the order before counting the conversion

7 min read
An orange lens over a monochrome map.
SEO / GEO · Sep 15

Google regional Search: check the market before changing the site

7 min read
A hand holding a transparent orange panel over scattered black spheres.
Analytics · Sep 2

GA4 opened up custom conversion windows, and the change is not retroactive

7 min read
A sieve separating crumpled paper from an orange folded sheet.
SEO / GEO · Aug 31

The August spam update is finished. Here is how to read it without breaking anything.

7 min read
An orange sphere inside an open frame and another partly hidden by a paper screen.
SEO / GEO · Aug 28

Search Console now shows your AI impressions, still not a single click or query

7 min read
An orange wooden speech bubble resting on a monochrome map.
Performance · Aug 26

ChatGPT Ads went live across Europe, and the launch terms are the story

8 min read
Two dark paper paths meeting at an orange switch.
Performance · Aug 25

Google Ads AI Max migration: settings and checklist

5 min read
An orange clamp around a stack of dark discs.
Performance · Aug 24

Google is enforcing your CPA targets now, and your best campaigns are the exposed ones

8 min read
A hand adjusting an orange block among uneven stacks.
SEO / GEO · Aug 12

Two volatility spikes in six days, and Google has confirmed nothing

7 min read
Two transparent cards aligning an orange circle.
Analytics · Aug 10

ChatGPT Ads turns on hashed matching Aug 17

8 min read
An orange cord, a paper speech bubble and a magnifying glass.
SEO / GEO · Jul 13

Did ChatGPT send that lead? Measuring AI-search traffic

7 min read
A hand filing an orange card in a dark archive box.
Analytics · Jul 6

The first-party data setup for a cookieless web

8 min read
A hand adjusting an orange dial on a dark box.
Performance · Jun 29

Running Performance Max and Advantage+ without losing control

8 min read
Hands framing a camera lens and an orange disc.
Performance · Jun 22

A social media strategy that survives a budget review

8 min read
An orange cord passing through a ring and a paper arch.
Performance · Jun 15

Cross-channel remarketing: the sequence that converts leads

9 min read
One orange disc beneath overlapping transparent sheets.
Analytics · May 21

Why your ROAS is lying to you, and how to fix attribution

7 min read
An orange speech bubble on an open notebook beside a pencil.
Performance · May 14

ChatGPT Ads: an early field report

6 min read
An open book with separate orange quotation marks and a stack of books.
SEO / GEO · May 7

GEO 101: how to get cited by ChatGPT and AI Overviews

7 min read
Dark boxes linked by an orange cable through a transparent chamber.
Analytics · May 2

Server-side tracking: what it fixes and what it does not

8 min read
An orange toggle switch mounted on an ivory block.
Analytics · Apr 23

Consent Mode v2 without nuking your data

7 min read
Newsletter

The Peax Brief

Practical notes on paid media, search, analytics, and AI. Get the next issue in your inbox.

By subscribing, you agree to receive the Digital Peax newsletter. Unsubscribe anytime. Privacy Policy

Ready to grow on purpose?
Book a free strategy session