Digital Peax/Marketing Enablement Program

Marketing
Enablement Program

Build your team’s skills through hands-on work on your own business. We audit, work alongside you and hand over the know-how.

Our goal: a team that can carry on without us.

Build your program How it works

8weeks

Audit included.

For marketing teams of 3–5 people.

3hours / week

In person, around your needs.

Hands-on work, one-to-one or as a group.

2hours / week

Online, with each specialist.

Weekly hours per specialist. All areas run in parallel.

Digital Strategy & RoadmapDigital Infrastructure & AutomationSEO + GEOPaid mediaCRO / UXAdvanced analytics

WHAT WE WORK ON

Your website.
Your campaigns. Your team.

We identify what needs improving, then work through the priorities with your team.

/01

Start with an audit

Issues, opportunities and next steps, prioritised in one report.

/02

A weekly office session

Three hours, one-to-one or as a group depending on your needs. You do the work; we guide you.

/03

Specialist support

Two hours online each week with a specialist in every area you choose.

/04

Learning for each role

Managers learn what to measure. The people doing the work learn how to run it.

/05

A record of the work

We document what changed, why and who owns it, so your team can refer back to real examples.

/06

A plan for what comes next

A guide built around your team’s work and clear priorities for the next 30 days.

PUT IT INTO PRACTICE

Learn while moving
the work forward.

Applying a course to your own business takes more work. Without practice, feedback and follow-up, what you learn may never become part of the daily routine.

The examples made sense. Where do you start in your own account?
We work on your website, data and campaigns. You put what you learn into practice in the same session.
You get stuck while applying it. Who can you ask?
You try it with a specialist, get feedback and make adjustments. We work through questions as they arise.
Training ends. Daily demands push new methods aside.
For eight weeks, we review completed work and agree the next step. Your team leaves with work done and a practical guide it can use again.

HOW IT WORKS

We work together.
Your team takes over.

Week 1
Find the starting point.
We review your goals and setup to find what needs improving.
Week 2
Choose the priorities.
Together, we agree what to do, who owns it and when it happens.
Weeks 3–6
Put it into practice.
Try, review and improve. Your team takes more ownership with each step.
Weeks 7–8
Your team takes over.
Your team leads the work. We finish the guide and next steps together.

PROGRAM TEAM

The people you’ll work with.

From strategy to implementation, we work alongside your team on your own projects.

Sarp Dernek

Founder of Digital Peax and Odaq

15+ years of total experience. Five years at NN International, advising digital marketing teams across 7–8 countries.

View experience

Worked in NN International’s central consulting team, supporting its country teams in improving their digital marketing. He visited teams in their own markets to help develop their strategies, measurement practices and campaigns.

Digital strategy
Data and measurement
International consulting

Çağrı Utku

Senior Performance Marketing Specialist · Digital Peax

6+ years in performance marketing. Google Ads, Meta and TikTok campaigns for international brands.

View experience

Over 6 years of experience in performance marketing. He manages Google Ads, Meta and TikTok campaigns for international brands, combining a background in web development and e-commerce with campaign measurement, optimisation and creative testing.

Google Ads and Meta
E-commerce
Creative testing

BUILD YOUR PROGRAM

Choose your areas.
See your plan and price.

Eight weeks, including the audit. Three hours in the office each week, plus two hours online with every selected specialist.

Where should we work together?

Strategy & planningDigital Strategy & RoadmapWhich customers should you reach, through which channels and with what budget?What we build together: Goals, channel and budget priorities, and a 90-day marketing plan.+4,000 EURDigital Infrastructure & AutomationHow should your website, CRM, data and marketing tools work together?What we build together: Tool selection, system map, automation scenarios and development requirements.+4,000 EUR

Specialist areasSEO + GEOTechnical SEO, content and AI visibility.+2,000 EURPaid mediaGoogle Ads, Meta, budgets and campaign decisions.+2,500 EURCRO / UXLanding pages, forms and user experience.+2,000 EURAdvanced analyticsGA4, GTM, event planning and reporting.+1,500 EUR

Every program includes basic measurement checks. Advanced analytics adds more extensive GA4 and GTM work.

ROADMAP & SCHEDULE

Your eight-week plan.

2 HOURS / WEEK PER SPECIALIST

We agree the session days before starting.

Weeks 1–8. Three hours in the office every Friday; two one-hour sessions with each specialist on separate days each week. Empty squares are workdays with no session planned.
WEEKLY SESSIONS	Week 1					Week 2					Week 3					Week 4					Week 5					Week 6					Week 7					Week 8
WEEKLY SESSIONS	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F	M	T	W	T	F
Office sessionFriday · 3 hours
SEO + GEOMonday + Wednesday · 1 hour each
Paid mediaTuesday + Thursday · 1 hour each
CRO / UXMonday + Wednesday · 1 hour each
Advanced analyticsTuesday + Thursday · 1 hour each

Over eight weeks24 office hours64 online hours8 online hours/week · 4 specialists

Working online

Mostly one-to-one with specialists, working together on your own tasks and questions.

Working in the office

One-to-one or as a group, depending on your needs. We plan the three weekly hours around your team’s priorities.

Week-by-week plan

Week 1
Audit
Review the current setup in every selected area.
Week 2
Priorities
Agree goals, tasks and owners.
Week 3
First changes
Start the priority work together in each area.
Week 4
Review
Check the work and resolve outstanding issues.
Week 5
Refine
Use the data to review and improve the work.
Week 6
Practise
Your team applies the approach to new tasks.
Week 7
Team-led work
Your team leads, with feedback from the specialists.
Week 8
Next steps
Finish the checks, guide and plan for the next 30 days.

WHAT YOU LEAVE WITH

Work completed.
Knowledge kept in-house.

A clear record of what is done and how your team will continue.

Audit report
Prioritised issues, opportunities and tasks.
Completed work
A record of changes, checks and owners.
Your team’s practical guide
Examples from your own work, session notes and checklists.
Measurement and next steps
Metrics to track and priorities for the next 30 days.

What should we
focus on this week?

We use Odaq to review data alongside our working notes. Your team’s needs and available time shape the priorities.

Included · No extra cost3 months of Odaq membership

Keep using Odaq after the program to continue the work you started together.

Explore Odaq →

EXAMPLE SESSION AGENDA
“Let’s start with the mobile enquiry form. Understanding where people get stuck may be more useful this week than rewriting page titles.”

FREQUENTLY ASKED QUESTIONS

Before we start.

How do strategy and infrastructure differ?

Digital Strategy & Roadmap covers target customers, channels and budget priorities, leading to a 90-day marketing plan. Digital Infrastructure & Automation covers how your website, CRM, data and marketing tools should work together. We define tool choices, a system map, automation scenarios and development requirements. Decision-makers and project owners can join the relevant sessions.

What does SEO + GEO cover?

SEO (Search Engine Optimization) focuses on how your website is found in search engines. GEO (Generative Engine Optimization) focuses on visibility in AI-generated answers. We review technical issues, content and AI visibility, then work through the priorities together.

How does training fit with consulting?

We explain the approach, apply it together on your website and campaigns, then check the result. Your team learns through its everyday work.

How much time should we set aside each week?

Three hours in the office each week, one-to-one or as a group depending on your needs. Each selected specialist also provides two hours online per week, mostly one-to-one. Not everyone needs to attend every session; we plan attendance and work between sessions around your team’s needs.

Does the audit take extra time?

No. The audit is included in the eight weeks. We assess the current setup and agree a plan in week one. We request account access and existing documentation before the program starts.

Where do the office sessions take place?

We agree the city, location and schedule when preparing your proposal.

Does choosing more areas extend the program?

No. All selected areas run in parallel for eight weeks. Each specialist provides two hours online per week. The office session stays at three hours per week.

What does the program price include?

The base fee covers office sessions, program management and 3 months of Odaq membership. Each area’s fee covers the audit, preparation, reviews and specialist sessions. The calculator shows the total in EUR. We agree the accounts, websites and tasks before starting. Ad spend, other paid tools and development outside the agreed scope are planned separately.

Can a less experienced team join?

Yes. We assess your team’s experience and choose the right starting point. Any foundations you need are included in the plan.

What counts as completed work?

A change has been made and checked. For example, a conversion tracking error has been fixed and tested. We do not promise that SEO impact or statistically conclusive test results will arrive within eight weeks.

Can we get support after the program?

The aim is for your team to run the everyday work independently. We can agree separate support for more complex needs.

Let’s plan it
around your team.

Tell us about your team, priorities and location. We’ll agree the scope, schedule and proposal.

business@digitalpeax.com

Languages

English · Turkish

peax://new-enquiry

MarketingEnablement Program