Digital Peax Marketing, built like software.
Digital Peax is a small, senior group of marketers, analysts, and builders who treat growth as a system to be measured, not a series of campaigns to be guessed at. For nearly a decade we’ve run performance marketing, SEO, and analytics for ambitious companies, and built the tooling to do it well.
Built by people who needed the numbers to be right.
We didn’t come up through agencies. Our backgrounds are in software, finance, and insurance, fields where a wrong number has real consequences. When we started running marketing, we kept the same standard: every euro tracked, every claim traceable to the metric that moved it.
That rigor became the product. We build our own measurement architecture, write our own tracking, and read our own reports. And when the tools on the market didn’t go far enough, we built Odaq, our AI marketing platform, to watch every channel at once and ground every answer in real data.
Each side sharpens the other. Clean attribution doesn’t just keep the reports honest, it makes the marketing braver: when you can see exactly what’s working, you move budget with conviction instead of hedging. And because we run the campaigns ourselves, Odaq is built for the people doing the work, not to look good in a demo.
Trained where being wrong is expensive.
Three disciplines shape how we work. None of them is marketing, and that’s the point.
We build, not just brief
Tracking, dashboards, and Odaq itself are built in-house. We don’t rely on tools we can’t open up.
Numbers we’d defend
Every report is one we’d put in front of a CFO. No vanity metrics, no rounding away the truth.
At home in hard markets
Regulated, high-consideration categories where trust and compliance decide the sale.
Senior people, transparent by default.
You work directly with the people who do the work, in English or Turkish. No juniors farmed out, no black boxes, live dashboards and raw data access on every engagement.
Meet the team ↗Ready to grow on purpose?
Tell us where growth is leaking and we’ll map exactly what we’d do about it. A free, no-obligation strategy session with the people who’d run your account.