Digital Peax 
Sarp · Founder & OdaqIstanbul · ex-insurance · builds our AI
Sets direction and sits on the hardest accounts, and builds Odaq, the AI platform behind our work. Years spent turning marketing spend into board-ready numbers.
Who we are
The people who do the work.
A small, senior team based in Istanbul. We come from software, finance, and insurance, and we still write the queries, build the tracking, and read the reports ourselves.
01 · THE TEAM
02 · WHERE WE COME FROM
Our instincts were formed where mistakes cost money.
Our backgrounds aren’t in marketing. They’re in fields where a wrong number has consequences, and that shows up in how we work.
01 · SOFTWARE
We build, not just brief
Tracking, dashboards, and Odaq itself are built in-house. No reliance on tools we don’t understand.
02 · FINANCE
Numbers we’d defend
Every report is one we’d put in front of a CFO. No vanity metrics, no rounding away the truth.
03 · INSURANCE
At home in hard markets
Regulated, high-consideration categories where trust and compliance decide the sale.
Book a strategy call
Ready to grow on purpose?
Tell us where growth is leaking and we’ll map exactly what we’d do about it. A free, no-obligation strategy session with the people who’d run your account.