
Yusuf
More than ten years in content and search marketing, from insurance brands in Istanbul to a growth agency in Warsaw. Writes content that ranks on Google and gets cited by AI.
A small, senior team based in Istanbul. We come from software, finance, and insurance, and we still write the queries, build the tracking, and read the reports ourselves.

Sets direction and sits on the hardest accounts, and builds Odaq, the AI platform behind our work. Years spent turning marketing spend into board-ready numbers.
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Runs paid across every platform. Treats budget like a portfolio and ROAS like a P&L.
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More than ten years in content and search marketing, from insurance brands in Istanbul to a growth agency in Warsaw. Writes content that ranks on Google and gets cited by AI.

Owns the measurement layer. If a number cannot be traced to its source, it does not ship.
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Builds the testing engine that keeps creative fresh and CPMs honest across social.
Read profileOur backgrounds aren’t in marketing. They’re in fields where a wrong number has consequences, and that shows up in how we work.
Tracking, dashboards, and Odaq itself are built in-house. No reliance on tools we don’t understand.
Every report is one we’d put in front of a CFO. No vanity metrics, no rounding away the truth.
Regulated, high-consideration categories where trust and compliance decide the sale.
Share your website, target markets and current marketing budget. We’ll discuss the right scope.