Digital Peax 
Sarp
Founder, Digital PeaxSarp founded Digital Peax and sets its direction, sitting on the hardest client accounts himself. He also builds Odaq, the AI platform behind the agency's work. His background is in insurance, a field where a wrong number has real consequences, and it shows in how he treats measurement, tracking, and attribution.
Meet the rest of the team →Did ChatGPT send that lead? Measuring AI-search traffic
AI answers send real visitors and almost no referrer. How we separate AI-assistant traffic in GA4, watch for the branded-search lift that follows a citation, and stop crediting “direct” for what ChatGPT and AI Overviews actually did.
PerformanceCross-channel remarketing: the sequence that converts leads
A lead rarely converts on the platform that first found them. The Meta → Google → TikTok remarketing sequence we run, how we split audiences by intent, and how to measure it without counting the same conversion three times.
AnalyticsGA4 in 2026: the tracking setup we actually trust
Key events replaced goals, attribution went data-driven, and Consent Mode now decides how much data you keep. The GA4 configuration we run on client accounts, and the reasoning behind each call.
SEO / GEOGEO 101: how to get cited by ChatGPT and AI Overviews
The structured data, entities, and content patterns that make answer engines quote you, not your competitor, with what Google and the research actually say.
AnalyticsServer-side tracking: what it fixes and what it does not
A clear-eyed look at server-side GTM: the durability and data control it genuinely buys you, the consent and cost realities it does not change, and when it is worth the overhead.
AnalyticsConsent Mode v2 without nuking your data
The four consent signals, basic versus advanced, and the behavioral modeling that recovers what a denied banner would otherwise cost you. A compliant EU setup that keeps measurement intact.
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