Digital Peax EN / TR
Sarp, Founder, Digital Peax

Sarp

Founder, Digital Peax

EN / TR

Sarp founded Digital Peax and sets its direction, sitting on the hardest client accounts himself. He also builds Odaq, the AI platform behind the agency's work. His background is in insurance, a field where a wrong number has real consequences, and it shows in how he treats measurement, tracking, and attribution.

Focus areas
  • Client strategy & account leadership
  • Odaq AI platform
  • Measurement, tracking & attribution
Meet the rest of the team →

ARTICLES BY SARP

A camera and hands demonstrating an orange tote bag.
Performance · Sep 24

Creator campaigns: test product expertise and count the full cost

7 min read
An orange sneaker examined through a magnifying glass.
SEO / GEO · Sep 22

Merchant Center AI insights: turn visibility into a product-data test

7 min read
An orange shopping bag and parcel linked by thread, beside a flat blank receipt.
Analytics · Sep 17

Meta Muse: test the order before counting the conversion

7 min read
An orange lens over a monochrome map.
SEO / GEO · Sep 15

Google regional Search: check the market before changing the site

7 min read
A sieve separating crumpled paper from an orange folded sheet.
SEO / GEO · Aug 31

The August spam update is finished. Here is how to read it without breaking anything.

7 min read
An orange sphere inside an open frame and another partly hidden by a paper screen.
SEO / GEO · Aug 28

Search Console now shows your AI impressions, still not a single click or query

7 min read
A hand adjusting an orange block among uneven stacks.
SEO / GEO · Aug 12

Two volatility spikes in six days, and Google has confirmed nothing

7 min read
An orange cord, a paper speech bubble and a magnifying glass.
SEO / GEO · Jul 13

Did ChatGPT send that lead? Measuring AI-search traffic

7 min read
An orange cord passing through a ring and a paper arch.
Performance · Jun 15

Cross-channel remarketing: the sequence that converts leads

9 min read
A hand placing an orange block in a sequence of blocks.
Analytics · May 26

GA4 in 2026: the tracking setup we actually trust

8 min read
An open book with separate orange quotation marks and a stack of books.
SEO / GEO · May 7

GEO 101: how to get cited by ChatGPT and AI Overviews

7 min read
Dark boxes linked by an orange cable through a transparent chamber.
Analytics · May 2

Server-side tracking: what it fixes and what it does not

8 min read
An orange toggle switch mounted on an ivory block.
Analytics · Apr 23

Consent Mode v2 without nuking your data

7 min read
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