Creative planning
Briefs for different openings, messages and calls to action.
TikTok Ads management.
We plan video tests, manage TikTok campaigns and connect results to website actions and sales.
WHAT WE DO
What we manage.
Campaign management
Objectives, audiences and budgets matched to your test plan.
Spark Ads
Promote suitable organic posts with the required creator or account authorisation.
Measurement and review
Test conversion events and review website results alongside video engagement.
HOW IT WORKS
From first review to results.
Review
Check the offer, audience, videos and tracking.
Prepare videos
Agree concepts and produce the first test set.
Run the test
Launch with a defined budget and review point.
Build on findings
Refresh creative using viewing and conversion results.
Is this a fit?
For brands with an offer that works on video and the capacity to test new content regularly. We agree production responsibilities before launch.
FAQ
Before we start.
01Do we need an active TikTok account?
The setup depends on the ad format. Spark Ads use organic posts and require the relevant authorisation. We confirm the account and asset requirements before starting.
02Is video production included?
We agree briefs, editing, filming and creator fees as separate responsibilities in the proposal.
03What counts as success?
The goal may be a sale, qualified enquiry or another agreed action. Video views help explain performance but are not a substitute for that goal.
Let’s plan your campaign.
Share your website, target market and campaign goal. We’ll discuss scope and budget together.