US and EU campaign experience, applied to your growth plans in Türkiye.
We manage ChatGPT Ads strategy, setup, ad content and performance measurement together. Drawing on our campaign experience in the United States and European Union, we plan your first campaign around your goals and budget.
Our ChatGPT Ads campaigns in the United States and European Union produced different outcomes for ad visibility and traffic costs. We bring that experience to budget and test planning in Türkiye.
Click costs were high in our US campaigns, while ad placements within ChatGPT delivered strong impression results. Visibility for the brands in this new channel was a notable outcome.
We assess those results by looking at click costs alongside ad visibility. Setting distinct success criteria for visibility and customer acquisition helps us evaluate budget use against the campaign’s actual goal.
In our EU campaigns, low click costs helped us direct substantial traffic to our landing pages. Bringing visitors to pages where they could explore the brand’s offer at an affordable cost was the standout result.
The commercial value of that traffic requires a separate assessment of enquiries, demo requests or sales. That is why we consider ad messaging, landing page experience and conversion tracking together.
We define success separately for brand visibility, website traffic and customer acquisition. The first test’s budget, messaging and landing page follow your goal; subsequent decisions follow the results observed in Türkiye.
These observations describe our campaigns. They are not market averages or a promise of results in Türkiye.
ChatGPT Ads are paid placements clearly labelled as advertisements within ChatGPT. People can encounter brands as they research products, compare options and explore solutions. Ads remain separate from ChatGPT’s answers and do not influence their content.
OpenAI’s explanation ↗Our starting question: what problem is your customer trying to solve when your product becomes a useful option? We build messaging around that need and direct visitors to a landing page that answers it clearly.
We define target markets, products or services, test budgets and success criteria. We plan how to evaluate ChatGPT Ads alongside your existing Google and Meta campaigns.
We review account access and available campaign options, then prepare a campaign structure for your brand. Launch remains subject to the platform’s review and approval process.
We create content that explains the customer’s need, your product’s value and the next step. We review the destination page against the same message and conversion goal.
We define valuable actions such as enquiries, demo requests or purchases. We evaluate supported account measurement tools, web analytics and, where needed, CRM data to understand lead quality.
We regularly review messaging and campaign results. Alongside spend, traffic and conversions, we explain what we recommend changing next.
We assess your product, customers, existing channels and sales process.
We agree on budget, duration, messages, landing page and success criteria.
We complete content, setup and measurement checks and follow the approval process.
With sufficient data, we recommend improving the campaign, increasing budget or ending the test.
If your customers research and compare options before buying, ChatGPT Ads may be worth testing. We start with your existing advertising performance, customer acquisition costs and available test budget to determine when a test makes commercial sense.
Share your website, target market and business goal. We’ll discuss where ChatGPT Ads could fit your plans.
