Digital Peax Know what every click is worth.
We build the measurement layer behind your growth: clean tracking, attribution you can trust, and dashboards that answer questions instead of raising them. Then we keep them honest as you scale.
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Everything it takes to measure growth, properly.
Most analytics setups are half-instrumented and quietly wrong. We rebuild yours as a system: every event defined, every conversion verified, every number traceable to its source.
Measurement architecture
A documented tracking plan and a clean GA4 + GTM build, server-side where it counts, so data stays accurate as platforms change the rules.
Event & conversion tracking
Every meaningful action captured once, named consistently, and matched back to revenue. No duplicate events, no guesswork.
Attribution modelling
Multi-touch and data-driven attribution wired across paid and organic, so budget follows the channels that actually create customers.
Dashboards & reporting
Looker Studio and Odaq Canvas dashboards that answer the questions a board asks, refreshed automatically and readable at a glance.
Experimentation & CRO
A testing program with the statistics done right, so wins are real and losses are cheap. We measure lift, not vanity.
Privacy & consent
GDPR-ready consent mode and data governance built in from day one, so your measurement is durable and compliant by design.
If you can’t trust the number, you can’t act on it.
Broken tracking doesn’t just lose data, it quietly steers your spend in the wrong direction. We start by finding what’s wrong, then make sure it stays right.
Audit, architect, instrument, activate.
A disciplined build that ends with you owning a measurement layer you understand, not a black box you rent.
Audit
40+ point review of your current tracking, tags, and reports to surface exactly what’s wrong and what it’s costing.
Architect
A documented tracking plan and data model agreed with you before a single tag is touched.
Instrument
Clean GA4, GTM, and server-side implementation, QA’d event by event until the numbers reconcile.
Activate
Dashboards, alerts, and a readout so the data drives decisions, then we tune it as you grow.
What you actually get.
A prioritised report of what’s broken, what it costs, and the fix.
Every event, parameter, and conversion defined in one source of truth.
Clean, server-side-ready implementation you fully own.
Channels and touchpoints mapped to revenue, not last click.
Looker Studio + Odaq Canvas, refreshed automatically.
Your team trained to read and trust it, with docs to match.
A typical engagement
Fixed-scope build for most teams, then an optional retainer to keep measurement honest and evolving.
Organic search converts 2.1× the 90-day LTV of paid social. Reallocating 20% of social budget to content and SEO is projected to lift blended LTV:CAC from 3.1 to 3.8.
Your dashboards, plus an analyst that never sleeps.
Once your data is clean, Odaq, the AI platform we built, sits on top of it. Insight answers plain-language questions straight from your warehouse, Canvas keeps dashboards current, and every answer cites its source with zero invented numbers. You get analysis on demand, not a queue.
Explore Odaq ↗Questions we actually get.
Straight answers to the questions clients ask before they work with us, the same ones search and AI engines get asked.
01Is GA4 GDPR compliant?
02Why don’t GA4 and Google Ads numbers match?
03What is server-side tracking, and do I need it?
04How long does a proper analytics setup take?
05Is Google Consent Mode v2 mandatory?
Stop guessing. Start measuring.
We’ll pressure-test your tracking, show you what’s costing you, and map the fix. A free, no-obligation analytics audit.