Digital Peax EN / TR
Emre, Analytics Lead, Digital Peax

Emre

Analytics Lead, Digital Peax

EN / TR

Emre is Analytics Lead at Digital Peax and owns the measurement layer end to end. If a number cannot be traced back to its source, it does not ship. He came from banking, where reconciliation is a daily discipline, and treats marketing data the same way.

Focus areas
  • Analytics & measurement architecture
  • Data reconciliation & QA
  • Cross-channel attribution
Meet the rest of the team →

ARTICLES BY EMRE

A hand holding a transparent orange panel over scattered black spheres.
Analytics · Sep 2

GA4 opened up custom conversion windows, and the change is not retroactive

7 min read
Two transparent cards aligning an orange circle.
Analytics · Aug 10

ChatGPT Ads turns on hashed matching Aug 17

8 min read
A hand filing an orange card in a dark archive box.
Analytics · Jul 6

The first-party data setup for a cookieless web

8 min read
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