Digital Peax EN / TR
Mert, Head of Performance, Digital Peax

Mert

Head of Performance, Digital Peax

EN / TR

Mert is Head of Performance at Digital Peax. He runs paid media across every major platform, from Google and Meta to TikTok. He came up through fintech before moving into performance marketing, and he still treats a media budget the way a bank treats a loan book: tracked line by line, never averaged away. Every campaign has to justify its own spend.

Focus areas
  • Paid media across Google, Meta & TikTok
  • Budget planning & ROAS management
  • Performance marketing strategy
  • Attribution & performance reporting
Meet the rest of the team →

ARTICLES BY MERT

Two dark paper paths meeting at an orange switch.
Performance · Aug 25

Google Ads AI Max migration: settings and checklist

5 min read
An orange clamp around a stack of dark discs.
Performance · Aug 24

Google is enforcing your CPA targets now, and your best campaigns are the exposed ones

8 min read
A hand adjusting an orange dial on a dark box.
Performance · Jun 29

Running Performance Max and Advantage+ without losing control

8 min read
One orange disc beneath overlapping transparent sheets.
Analytics · May 21

Why your ROAS is lying to you, and how to fix attribution

7 min read
An orange speech bubble on an open notebook beside a pencil.
Performance · May 14

ChatGPT Ads: an early field report

6 min read
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