Digital Peax 
Murat
Head of Performance, Digital PeaxMurat is Head of Performance at Digital Peax, running paid media across every major platform. He treats budget like a portfolio and ROAS like a P&L, and came up through fintech before moving into performance marketing.
Meet the rest of the team →Running Performance Max and Advantage+ without losing control
AI now handles targeting, bidding, and placements across Google and Meta. That does not make the marketer redundant; it moves the job to feeding the machine better inputs and fencing in where it can spend. How we keep agentic campaigns honest.
AnalyticsWhy your ROAS is lying to you, and how to fix attribution
Last-click quietly misallocates your budget. A practical walk through multi-touch attribution and incrementality, with the holdout tests we use to find what spend is actually driving growth.
PerformanceChatGPT Ads: an early field report
What we learned spending real budget on one of the newest ad surfaces: how you buy it, what OpenAI will and will not show you, and whether it pays yet.
Ready to grow on purpose?
Tell us where growth is leaking and we’ll map exactly what we’d do about it. A free, no-obligation strategy session with the people who’d run your account.