CPM

CPM stands for cost per mile or cost per thousand impression according to Google.
It is a marketing term used to denote the price of 1.000 advertisement impressions on one webpage. If a website publisher charges $2.00 CPM, that means an advertiser must pay $2.00 for every 1.000 impressions of its ad.
The ‘M’ in CPM represents the Roman numeral for 1.000.

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